Revised Georgia Telemarketing Law Takes Effect on July 1, 2024
On May 6, 2024, Georgia Governor Brian Kemp signed Senate Bill 73 (“SB 73”) into law. SB 73 amends Title 46 of the Official Code of Georgia (“OCGA”), Georgia’s telemarketing law, with the goal of curbing the proliferation of unsolicited telemarketing calls to State residents. Among other revisions, SB 73 amended Georgia’s telemarketing law to: 1) remove the “knowing” requirement for violation of the law; and 2) expand statutory liability beyond the party that called/texted to the advertisers. The Telephone Consumer Protection Act (“TCPA”) is a federal statute designed to protect consumer privacy by restricting certain types of telemarketing communications.